The TIGER BALM philosophy
Tiger Balm aims to deliver health and well being through proven oriental wisdom. Our belief is that that no one should be constrained from leading a full and active life because of aches, pains and everyday discomforts.
With over 100 years of proven success in almost 100 countries, Tiger Balm’s world renowned ointment, is being customized into a range of formulations that suit your specific needs, be it headaches and cold, rheumatic or arthritic pains, or muscle strains and pains. Tried, tested and trusted by generations, rest assured that whatever your age or lifestyle, Tiger Balm has a remedy made with you in mind.
Heritage we are proud of
Tiger Balm has risen from the ancient courts of Chinese emperors to worldwide prominence.
It all began when Aw Chu Kin, a Chinese herbalist working in the Emperor’s court, left China and set up a small medicine shop called Eng Aun Tong in Rangoon in the late 1870s, where he would make and sell his special ointment that was effective in relieving all kinds of aches and pains.
When Aw Chu Kin died in 1908, he left his business to his two sons Aw Boon Haw (meaning ‘gentle tiger’) and Aw Boon Par (meaning ‘gentle leopard’). They took the business to Singapore and successfully sold their ointment to surrounding countries like Malaya, Hong Kong, Batavia, Siam and various cities in China. Aw Boon Haw was the marketing genius who named the product Tiger Balm.
Tiger Balm has since been immortalized as one of the world’s best-known pain-relieving formulations. The rest as they said, was history.
TIGER BALM® products from 1930 featuring brothers Aw Boon Haw (‘gentle tiger’) and Aw Boon Par (‘gentle leopard’).
Where does the product name come from?
TIGER BALM® does have an unusual name for a product based on active herbal ingredients, but this is easy to explain. It was derived from the name of the older brother HAW. Haw means Tiger and Balm was an obvious choice.
At the same time, the name symbolizes the strength and power of the product. That is why the jumping tiger has become a trademark that can be found on every package worldwide.
Today, TIGER BALM® is manufactured in Singapore in compliance with international pharmaceutical guidelines and is now available in over 100 countries.
The TIGER BALM® products consist of herbal essences (without any animal ingredients). All products are vegan.
The first company car and advertising vehicle.